In earnest, this project came about as a response to the promo video released by a competitor gym, which went about in predictable fashion of showcasing Crossfit training as über cool and sexy, an explosive mix of testosterone with badass attitude. In contrast, Revelation Republic was a neighbourhood strength and conditioning gym, which had a more wholesome appeal to its customer base. We worked closely with its gym owners to craft a video concept that would best represent their community-centric offering, as well as additionally proposing the idea of having “no cheats”, i.e. trainers appearing in the promo video lifted real weight loads close to their respective maximum exertion. Shot over seven days on location with the Blackmagic Ursa 4K, Blackmagic Ursa Mini 4.6K, Blackmagic Ursa Mini 4K and Blackmagic Pocket Cinema Camera, paired with vintage Soviet photographic lenses. *Several pick-ups were shot in 2017 to replace outgoing gym trainers with new faces, utilising Blackmagic URSA Mini Pro 4.6K and Samyang VDSLR lenses.